Content & Social
Content & Social
Content & Social
Social - Short & Long Form
Social - Short & Long Form
Social - Short & Long Form
Social - Short & Long Form
Overview
Overview
Over the years, we’ve utilized content to bring over a dozen celebrity and brand visions to life, reaching 1,000,000,000+ views! Each person and brand has their own unique identity and story to tell whether it's through social media content, commercials, or short and long form content.
Over the years, we’ve utilized content to bring over a dozen celebrity and brand visions to life, reaching 1,000,000,000+ views! Each person and brand has their own unique identity and story to tell whether it's through social media content, commercials, or short and long form content.
Over the years, we’ve utilized content to bring over a dozen celebrity and brand visions to life, reaching 1,000,000,000+ views! Each person and brand has their own unique identity and story to tell whether it's through social media content, commercials, or short and long form content.
Having worked with some of the biggest names in the world, the goal is to always create and show a story that any individual could relate to and staying true to their audience.
Having worked with some of the biggest names in the world, the goal is to always create and show a story that any individual could relate to and staying true to their audience.
Having worked with some of the biggest names in the world, the goal is to always create and show a story that any individual could relate to and staying true to their audience.
The Work
The Work
Writing & Creative Directing
While working with Westbrook as a writer, we helped conceptualize and bring creative ideas to life for Will Smith, focusing primarily on short and mid-form content, as well as Will Smith's overall online presence (social, promo tours, content, OTT, etc.) This transitioned into more of an overall creative directing role by scouring daily through hours of Smith family archived videos and recently shot videos, coming up with possible creative and branded content, editing and producing it for social platforms.
Producing
Thus far, the content created/produced or curated specifically for Will and Jada’s social channels has reached over 400+ million views, 70 million likes, and an average of 7.9 million views and 1.6 million likes per post. We had a hand in the growth and success of Will’s Instagram channel, seeing his account flourish from 27 million followers, to 47 million.
Although Will was the primary client, clients/perspective clients we had the opportunity to produce, write, or edit for outside of the Smith family (Will, Jada, Jaden, and Willow) include (but not limited to) Jessica Chastain, John Boyega, Cam Newton, Liza Koshy, Cesar Milan, Disney, Snapchat, Netflix, Gap, Universal, The Olympics, Facebook, Fresh Prince Merchandise, Onitsuka Tiger, and JUST Water.
In addition to writing, editing, and producing, we also developed/created 7 different prototype iOS apps (company/talent, games, iBook, stickers, and video game apps) for Westbrook, Will Smith, Willow Smith, Jaden Smith, and Red Table Talk.
Writing & Creative Directing
While working with Westbrook as a writer, we helped conceptualize and bring creative ideas to life for Will Smith, focusing primarily on short and mid-form content, as well as Will Smith's overall online presence (social, promo tours, content, OTT, etc.) This transitioned into more of an overall creative directing role by scouring daily through hours of Smith family archived videos and recently shot videos, coming up with possible creative and branded content, editing and producing it for social platforms.
Producing
Thus far, the content created/produced or curated specifically for Will and Jada’s social channels has reached over 400+ million views, 70 million likes, and an average of 7.9 million views and 1.6 million likes per post. We had a hand in the growth and success of Will’s Instagram channel, seeing his account flourish from 27 million followers, to 47 million.
Although Will was the primary client, clients/perspective clients we had the opportunity to produce, write, or edit for outside of the Smith family (Will, Jada, Jaden, and Willow) include (but not limited to) Jessica Chastain, John Boyega, Cam Newton, Liza Koshy, Cesar Milan, Disney, Snapchat, Netflix, Gap, Universal, The Olympics, Facebook, Fresh Prince Merchandise, Onitsuka Tiger, and JUST Water.
In addition to writing, editing, and producing, we also developed/created 7 different prototype iOS apps (company/talent, games, iBook, stickers, and video game apps) for Westbrook, Will Smith, Willow Smith, Jaden Smith, and Red Table Talk.
Writing & Creative Directing
While working with Westbrook as a writer, we helped conceptualize and bring creative ideas to life for Will Smith, focusing primarily on short and mid-form content, as well as Will Smith's overall online presence (social, promo tours, content, OTT, etc.) This transitioned into more of an overall creative directing role by scouring daily through hours of Smith family archived videos and recently shot videos, coming up with possible creative and branded content, editing and producing it for social platforms.
Producing
Thus far, the content created/produced or curated specifically for Will and Jada’s social channels has reached over 400+ million views, 70 million likes, and an average of 7.9 million views and 1.6 million likes per post. We had a hand in the growth and success of Will’s Instagram channel, seeing his account flourish from 27 million followers, to 47 million.
Although Will was the primary client, clients/perspective clients we had the opportunity to produce, write, or edit for outside of the Smith family (Will, Jada, Jaden, and Willow) include (but not limited to) Jessica Chastain, John Boyega, Cam Newton, Liza Koshy, Cesar Milan, Disney, Snapchat, Netflix, Gap, Universal, The Olympics, Facebook, Fresh Prince Merchandise, Onitsuka Tiger, and JUST Water.
In addition to writing, editing, and producing, we also developed/created 7 different prototype iOS apps (company/talent, games, iBook, stickers, and video game apps) for Westbrook, Will Smith, Willow Smith, Jaden Smith, and Red Table Talk.
Writing & Creative Directing
While working with Westbrook as a writer, we helped conceptualize and bring creative ideas to life for Will Smith, focusing primarily on short and mid-form content, as well as Will Smith's overall online presence (social, promo tours, content, OTT, etc.) This transitioned into more of an overall creative directing role by scouring daily through hours of Smith family archived videos and recently shot videos, coming up with possible creative and branded content, editing and producing it for social platforms.
Producing
Thus far, the content created/produced or curated specifically for Will and Jada’s social channels has reached over 400+ million views, 70 million likes, and an average of 7.9 million views and 1.6 million likes per post. We had a hand in the growth and success of Will’s Instagram channel, seeing his account flourish from 27 million followers, to 47 million.
Although Will was the primary client, clients/perspective clients we had the opportunity to produce, write, or edit for outside of the Smith family (Will, Jada, Jaden, and Willow) include (but not limited to) Jessica Chastain, John Boyega, Cam Newton, Liza Koshy, Cesar Milan, Disney, Snapchat, Netflix, Gap, Universal, The Olympics, Facebook, Fresh Prince Merchandise, Onitsuka Tiger, and JUST Water.
In addition to writing, editing, and producing, we also developed/created 7 different prototype iOS apps (company/talent, games, iBook, stickers, and video game apps) for Westbrook, Will Smith, Willow Smith, Jaden Smith, and Red Table Talk.
Art Director (Creative)
As a producer, outside of content creation (writing, editing, producing), we commissioned artwork for Will, Jada, and Willow Smith. Some pieces would be standalone evergreen content, while others would be branded for specific Will Smith movies (Bad Boys, Gemini Man, etc.), as well as artwork to be used in short/mid-form content.
Art Director (Creative)
As a producer, outside of content creation (writing, editing, producing), we commissioned artwork for Will, Jada, and Willow Smith. Some pieces would be standalone evergreen content, while others would be branded for specific Will Smith movies (Bad Boys, Gemini Man, etc.), as well as artwork to be used in short/mid-form content.
Art Director (Creative)
As a producer, outside of content creation (writing, editing, producing), we commissioned artwork for Will, Jada, and Willow Smith. Some pieces would be standalone evergreen content, while others would be branded for specific Will Smith movies (Bad Boys, Gemini Man, etc.), as well as artwork to be used in short/mid-form content.
